PRISM, Multifamily Unit Analytics, powered by CRED iQ

Apartment rent comps you can defend.

Multifamily market intelligence built on public data. Every comparable traceable to its source.

No data contribution required.
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PRISM · 1240 Harborview Ave · comp set
ComparableUnitAsking rentDistSource
88 Calder Street2BR / 2BA$2,2950.4 miview listing
Monroe Court Apartments2BR / 2BA$2,4100.7 miview listing
The Fenwick2BR / 1BA$2,3851.1 miview listing

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Traceable to the source

Every comparable links back to the public listing it came from. You, and anyone reviewing your work, can see where the number originated.

Comps meet actuals

Market comparables sit alongside historical line-item operating financials reported through securitization disclosure. Reported figures, not modeled estimates.

Made for the review

Designed around appraisal, underwriting, and feasibility workflows, where your numbers go into a file someone else will scrutinize.

How it works

1
Enter a subject property

Give PRISM an address.

2
Review candidate comparables

PRISM surfaces comparable properties from public sources, each with a link to its listing.

3
Export a documented analysis

Download the comp analysis with source references intact for your file.

What PRISM deliberately does not do

The scope is the point. Evidence and sources; the conclusion is yours.

No price recommendations

PRISM does not recommend prices, suggest rent ranges, or tell anyone what to charge. The judgment stays with you.

No subscriber data

Subscription never requires contributing data. No subscriber's non-public information feeds what other subscribers see.

Not a pricing tool

PRISM is a market-intelligence and comparable-analysis tool, not a revenue-management product.

Frequently asked questions

Where does PRISM get its data?

PRISM draws on two things. Market comparables come from publicly available information, primarily property and listing websites, with every data point traceable to where it was published. Operating financials come from CRED iQ's securitized loan database, reported through CMBS and CRE securitization disclosure. Nothing comes from PRISM subscribers.

Does PRISM recommend rents or prices?

No. PRISM does not make price recommendations, suggest price ranges, or tailor outputs toward any pricing outcome. It surfaces comparable properties and their public sources so you can reach your own conclusion and document it.

Does PRISM use my data or other subscribers' data?

No. Subscription does not require contributing any data, and PRISM does not feed any subscriber's non-public information into what other subscribers see.

How is PRISM different from other market-survey tools?

PRISM is built for people who have to defend their numbers. Every comparable links to the public listing behind it, and comparables sit alongside historical line-item operating financials reported through securitization disclosure. Reported figures, not modeled estimates.

See it on one of your own subjects.

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